Modelos de comunicación online

Modelos de comunicación online

Cada vez es más común oir hablar de los medios online, de la multimediadilidad, la hipertextualidad… Estamos en vueltos en plena revolución comunicativa donde el entorno y nuestra forma de actuar con él cambia. Esta semana hemos querido preguntar a una experta en los nuevos modelos de comunicación sobre estas nuevas formas que ha adoptado la comunicación, sus […]

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Atención al cliente en redes sociales

Atención al cliente en redes sociales

Esta semana se publicaba el primer estudio sobre la atención al cliente a través de redes sociales en el sector hotelero español. La investigación fue llevada a cabo por  la consultora de comunicación Porter Novelli, más concretamente a través de su área especializada en comunicación digital, PNConnect. Aunque muchos resultados podíamos intuirlos, el estudio revela […]

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Conectados 2.0 Relacionados 1.9

Conectados 2.0 Relacionados 1.9

Hoy por hoy somos la sociedad más conectada de la historia. Tenemos móvil, tablets, pórtatil, podemos saber qué pasa en la otra punta del mundo desde el minuto 0, dónde trabajan tus antiguos amigos de la facultad,  hablar con tu familia que está a kilómetros de ti o saber quién parece tener mejor vida social […]

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Tecnología para invidentes en TifloInnova 2014

Tecnología para invidentes en TifloInnova 2014

Desde el pasado viernes 21 de noviembre de 2014 hasta el domingo 21 tuvó lugar en Madrid la feria de tecnología para invidentes conocida como TifloInnova. Se trata de una feria internacional sobre tecnología para personas ciegas impulsada por el Centro de Investigación, Desarrollo y Aplicación Tiflotécnica (Cidat) de la ONCE El encuentro perseguía  el […]

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Silicon Valley: Fotos inéditas de sus genios

Silicon Valley: Fotos inéditas de sus genios

El medio de comunicación BBC News ha publicado fotografías inéditas de los grandes genios de este y del siglo pasado. La cuna de la tecnología, Silicon Valley, donde las ideas son capaces de cambiar el mundo los hombres de negocios hablan de tecnología. ¿Quién estaba ahí para recoger el nacimiento de las nuevas tecnologías?  La cámara […]

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La noticia en papel 2.0 de la red social

La noticia en papel 2.0 de la red social

No es un secreto que el medio de comunicación convencional de la prensa lleva años en crisis. Pero las noticias han sabido adaptarse y hacer un hueco en los espacios de las redes sociales, concretamente en Twitter. Aunque el medio online no parece ser excluyente según un reciente estudio de Brandwatch, una empresa alemana especializada […]

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